17 Truly Inspiring Company Mission Statement Examples

By Susan Schilke, with examples from Lindsay Kolowich of Hubspot

A mission statement declares an organization’s purpose, or why it exists. A mission statement often informs the vision statement, which describes where the company aspires to be in the future. These two statements are often combined to clearly define the organization’s reason for existing and outlook for internal and external audiences like employees, partners, board members, consumers, and shareholders.

So, what does a good mission and vision statement look like? Have a look at the examples below.

  1. Life is Good: “To spread the power of optimism.”
  2. sweetgreen: “To inspire healthier communities by connecting people to real food.”
  3. Patagonia: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
  4. American Express: “We work hard every day to make American Express the world’s most respected service brand.”
  5. Warby Parker: “To offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.”
  6. Honest Tea: ” … to create and promote great-tasting, healthy, organic beverages.”
  7. IKEA: “To create a better everyday life for the many people.”
  8. Nordstrom: ” … to give customers the most compelling shopping experience possible.”
  9. JetBlue: ” … to inspire humanity – both in the air and on the ground.”
  10. Puff’n Stuff: “Passionately perfecting life’s celebrations.”
  11. Launch That: “Harnessing the power of the internet to bring life-changing resources to the world.”
  12. Holler Automotive: “Building Loyalty through Exceptional Experiences.”
  13. Planet Fitness: “Creating a safe and positive community for those on a path to a better life.”
  14. ABC Fine Wine & Spirits: “We make everyday celebrations better.”
  15. Insurance Office of America: “To be set apart by making the complex simple.”
  16. Victory Tailgate: “Building an American tradition.”
  17. MarketLauncher: “Exceptional people compelling growth in a unique environment.”