It’s Not How Good You Are, It’s How Good You Want To Be Book Report

Written by Paul Arden

“Nearly all rich and powerful people are not notably talented, educated, charming or good-looking. They become rich and powerful by wanting to be rich and powerful. Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.”

In Paul Arden’s short, dynamic book It’s Not How Good You Are, It’s How Good You Want To Be, he uses personal stories and the process of advertising to explore how to creatively enhance your professional career.

Some Highlights from the book:

You can achieve the unachievable.

  • Focus on aiming above where you can hit; make goals that seem beyond what you are capable of
  • Arden claims this will create a vision that you can inspire yourself with

Do not seek praise. Seek criticism.

  • Ask questions like ‘What’s wrong with it?’ or, ‘How can I make it better?’
  • Seeking criticism will lead to break-throughs in design, thought process, and to different perspectives on ideas you might have gotten locked in on

Don’t look for the next opportunity. The one you have in hand is the opportunity.

  • Whatever is on your desk right now, that’s the one
  • Do the best with what you have

Don’t be afraid of silly ideas.

  • Pathway to eliminate mental blocks
  • “High creativity is responding to situations without critical though” – John Cleese
  • Try playing:
    • Do the opposite of what the solution calls for
    • Whatever your catches your eye next, make that your solution

How you can make your company great.

  • Everyone has a desire to be proud of the company we work for
  • Not company of the year? Make it better:
    • Start by talking it up
    • Think and behave like a winner
    • Watch people catch the idea

When it can’t be done, do it. If you don’t do it, it doesn’t exist.

  • New ideas can be unfamiliar, silly, or both
  • New ideas can’t be judged by a description
  • Create your idea, make it exist

“Fail, fail again, fail better.” – Samuel Beckett

Energy: It’s 75% of the job. If you haven’t got it, be nice.

Full Book Report HERE